What Will You Do?
As an Sales Enablement Manager at Smartness your role will be to enhance the effectiveness of our 40+ full-cycle Account Executives (AEs). This role will be to ensure that employees and new starters get up to speed effectively by delivering onboarding programs, continuous training, and enabling success across CRM (HubSpot), sales skills, product knowledge, and industry insights. Operating across Europe, the successful candidate will report directly to the Chief Revenue Officer (CRO). This means you will focus on:
Onboarding and Training: Design and implement structured onboarding and ongoing training programs covering CRM usage (HubSpot), sales methodologies, industry and product knowledge.
CRM & Tools: Champion CRM best practices, maintain HubSpot processes, and leverage Gong for sales coaching and continuous improvement.
Content Creation: Develop and maintain sales enablement resources, including sales playbooks, scripts, product documentation, and competitive intelligence.
Individual Coaching: Provide targeted, one-on-one coaching to AEs, using call analytics from Gong and performance data to identify improvement areas.
Performance Analysis: Partner with the CRO and sales leadership to identify gaps in sales performance and develop targeted enablement solutions.
Cross-Functional Collaboration: Coordinate closely with Product, Marketing, and Sales Operations teams to align sales enablement efforts with overall company strategies and product updates.
Continuous Improvement: Regularly update and optimize training and resources based on market feedback, sales performance, and new product developments.