As a Digital Marketing Generalist at Smartness, you'll plan create, and manage digital marketing campaigns across Google Ads (Search, Display, Performance Max), Meta Ads (Facebook & Instagram), and other relevant platforms to drive direct bookings for hotels and vacation rentals. We are looking for someone who is customer centric,  thinks outside the box and is eager to be hands-on in both execution and strategy. This means you will focus on:  

• Plan, create, and manage digital marketing campaigns across Google Ads (Search, Display, Performance Max), Meta Ads (Facebook & Instagram), and other relevant platforms to drive direct bookings for hotels and vacation rentals.

• Develop and execute ad strategies tailored to each client’s goals, ensuring optimal ad performance and ROI. 

• Continuously optimize ad performance by analyzing key metrics (CTR, CPC, ROAS, conversion rates) and implementing A/B testing to improve results. 

• Set up and manage tracking & analytics using Google Tag Manager, Google Analytics, Meta Pixel, and other tools to accurately measure campaign success. 

• Monitor and adjust budgets to ensure the best allocation of resources and cost-effective ad spend for clients. 

• Conduct keyword research and optimize ads for SEO & SEM best practices to enhance visibility on search engines. 

• Create engaging ad content including ad copy, images, and videos to drive conversions and attract target audiences. 

• Stay up to date with industry trends and algorithm changes on Google and Meta to implement best practices for vacation rental and hotel marketing. 

• Work closely with clients to understand their needs and provide data-driven recommendations to improve direct booking performance. 

• Assist with website SEO optimizations, including on-page SEO, keyword strategy, and content marketing, to improve organic reach.

• 3-5 years of experience in Marketing for B2B SAAS companies

• Content Marketing: Ability to develop and implement content strategies that engage and convert target audiences.  

• Social Media Marketing: Proficiency in managing and leveraging social media platforms for brand awareness and lead generation. 

• Ad Platforms proficiency: Expertise in managing online advertising platforms (e.g., Google Ads, Meta Ads) for targeted campaigns.

• Digital Marketing proficiency: (SEO/SEM) Expertise in search engine optimisation and search engine marketing to drive organic and paid traffic. 

• Fluent in Italian

• Strong communication and time management skills

• Travel Tech industry is a bonus 

• Work in a small and top-performing team that moves extremely fast where you are extremely important.

• Work without having to deal with jerks and ego-maniacs.

• The opportunity to join one of the best travel-tech sales teams in Europe.

• A place where your talent can blossom.

• An environment where mistakes are allowed – we make bold choices to achieve ambitious goals, learn from mistakes, and move forward.

• A place where your voice matters – meetings provide space for new ideas and projects, regardless of your role or seniority.

• Continuous growth – we challenge the status quo, renewing our sales processes and approaches to meet challenging goals.

• We have fun while working! We are easygoing people.

• Work with the best software out there to automate repetitive tasks and let you focus on customers and targets.

• Remote working with frequent opportunities to meet up.

• Fun and enriching experiences – unforgettable team-building events that go beyond the usual outings.

• Competitive salaries – as a meritocratic team, we recognize talent and hard work, rewarding them appropriately.

If you're reading this, it means you're genuinely interested, and that excites us! Here's what you need to know:

• We're highly driven and set our goals higher than most, pushing boundaries others may deem impossible.

• We work much harder than most companies out there.

• Every day, we step out of our comfort zones, fueling rapid growth and learning, even though it might come with its stress.

• We hold ourselves and our team to the highest standards of excellence and culture.
  
  We hope this sheds light on whether this could be your next adventure. If you believe it is, we warmly invite you to apply. Discover your full potential with us!