The role

As part of our continued growth, we are looking for an exceptional VP of Marketing to join the team and help us build out the best marketing function as we continue to grow globally. In this role you will have the opportunity to help us build a top-tier marketing function by providing strategic direction and vision. This role requires overhauling foundational marketing processes, with the intent to scale, as well as strong headcount planning and benchmarking performance against the rest of the industry. 

You’ll be taking control of our brand Marketing, Communications and Lead Generation strategies, and help build a commercially-driven marketing department that will have a proven effect on the company’s overall revenue. You will be managing your own work, as well as leading a team of up to seven marketing professionals, enabling you to focus on building a strong attribution engine and improve brand awareness globally for SmartPricing. Ultimately, your main goal is to drive revenue growth by increasing the contribution of marketing-generated demand, while continuously optimizing for efficiency. This includes improving our cost-of-acquisition to ensure we achieve scalable, sustainable growth.

If you thrive working in a fast paced environment and want to join a scale-up where you can help shape, build and change a function, this might just be the right role for you.
 
 You will be responsible for: 

• People Leadership: lead our team of five professionals today, nurturing their professional growth, and hiring new team members as we grow to build out the marketing function with the right skill set.
• Strong Stakeholder Management: Partner closely with Sales, Rev ops and product to build strong relationships  
• Establish the marketing function:  ensuring the function adds value to the business.  
• Develop and Drive Smartpricing’s SMB-marketing strategy, focusing on individual properties and small hotel chains, leveraging the right tone of voice and approach to build out the top of our acquisition funnel. 
• Building a top-tier marketing function globally, which is able to maximize output through automation and data-driven targeting.
• Improve our Lead Generation Engine, driving attributable revenue.
• Drive Brand Marketing to build brand awareness and organic traffic. 
• Ensure excellent external communication on relevant social media channels, press releases and other communications channels. 

• You are an experienced proven marketing leader with strong SMB SaaS experience. 
• You are keen to join a growing company and develop with the company as we continue to scale
• You have experience of working in either start-ups or scale up environments and have been part of significant company growth from 5-10x.
• A natural relationship builder, who is able to build trust with the team
• Proven experience of leading, motivating and training global teams
• Proven experience of building commercially driven marketing functions. 
• Excellent written & verbal communication skills (english required)
• An Entrepreneurial spirit, who wants to make a difference to a growing company and add value
• Cross functional collaboration, with the ability to build strong relationships and work closely with the following teams: sales, product and rev ops
• Ability to speak a second European language (German or Italian an advantage)

• Prior experience of working within the Accommodation/ Hotel industry. 
• International or global experience